In the weeks after October 2023, Reuters reported on a worker wiping tables in an empty McDonald's in Cairo, with other Western chains looking just as deserted.
It was the clearest image of a country voting with its wallet.
But solidarity that lives only in a boycott has a blind spot: it tells you where not to spend and says nothing about where the money should go.
So this is a different kind of list.
Posts disappear, black squares get archived, and statements are easy. A donation has a recipient, an amount, and a date.
Below is what Egyptian brands announced, alongside the receipts I could find, followed by the places where you can give directly.
What Was Announced
- McDonald's Egypt. After boycott campaigns against them grew, the Egyptian franchise announced that they will issue Misr El Kheir and the Egyptian Food Bank a 20-million-pound donation, as reported by Asharq Al-Awsat. Reuters also reported the broader impact of the boycott on Western brands in the region.
- Edita and partners. In February 2025, Edita pledged products worth 5 million pounds for Gaza, with Prisma Foods, Domty, Regina, Corona, and Harvest Foods among the companies that joined. The announcement was covered by Masrawy. As the announcement was published as sponsored content, treat the figures as the company's own claims.
- Vodafone Egypt. The company launched a scheme to match customers' donations through the Egyptian Red Crescent, amid wider public fundraising efforts covered by Al Jazeera Arabic.
- Khotwh. The clothing brand sent approximately 35,000 jackets to Gaza through Rafah in November 2023 and provided free clothing to Palestinian patients in Egyptian hospitals. The brand's support was discussed in The New Arab.
- Breadfast and TBS. Both announced 20% pledges: Breadfast pledged a share of its revenue through the Mersal Foundation, while TBS pledged a share of its coffee sales and replaced its logo on cups with the Palestinian flag. These initiatives were featured in Think Marketing Magazine.
- Smaller labels. Bazic allocated 30% of its profits to an aid shipment, while Psych pledged 10% of its October profits. Both were included in Cairo 360's coverage of Egyptian businesses supporting Palestine.
- Developers and manufacturers. Al Riyadh Misr Developments signed an agreement with Misr El Kheir to support Gaza relief, as reported by Invest-Gate. Fine Hygienic Holding partnered with the same foundation to send hygiene products, according to Amwal Al Ghad. FHH is a regional group with an Egyptian branch, rather than a purely Egyptian company.
Why Dates Matter
Most of these announcements were made at the peak of the boycott.
The harder question this October is: who is still giving?
The need hasn't gone away. The October 2025 ceasefire has been followed by more than a thousand Palestinian deaths, according to Gaza health authorities, as reported by Ahram Online, and the UN continues to describe immense suffering.
Egypt's national relief effort has kept moving, with the Egyptian Red Crescent reporting in June 2026 that aid sent from Egypt had surpassed one million tons. Egyptian Streets reported on the figure here.
That is a state-coordinated figure, but it shows how long this has lasted.
Where to Give
- Egyptian Red Crescent, Egypt's national body for Gaza relief: Online donation page
- Egyptian Food Bank, "Aid Gaza": Aid Gaza page. For donors outside Egypt, it also accepts donations through GlobalGiving. The Egyptian Food Bank's own report on GlobalGiving states that current Gaza donations support Palestinian families living in Egypt.
- Misr El Kheir: Its campaigns include a 2026 Ramadan iftar drive with the Egyptian Committee for Gaza Relief.
The Point
A brand's post asks you to feel something.
A transfer asks the brand to prove it.
If a company you love said it was standing with Gaza, ask where the money went, and keep asking after the news cycle moves on.
Erasure doesn't only happen to people. It happens to promises, too.
